The box office success of Dhamaal 4 is a testament to the enduring appeal of the franchise, despite mixed reviews from critics. The film's strong word-of-mouth and wide release have contributed to its impressive performance, with a 20% occupancy rate across 11,077 shows in India. This is particularly notable given the weekday slowdown, indicating a strong audience engagement and a positive response to the comedy. The film's budget of Rs 150-200 crore makes it the most expensive in the franchise, but the strong box office returns suggest that the investment has paid off. The Dhamaal franchise has a history of success, with the original film earning over Rs 50 crore and the second and third installments collecting approximately Rs 72 crore and Rs 225 crore worldwide, respectively. The addition of Ajay Devgn and a star-studded ensemble cast in Dhamaal 4 has contributed to its success, with the film already crossing the Rs 100 crore mark in India. The strong weekday holds and the film's ability to perform better on Tuesday than on Monday suggest that the comedy has resonated with audiences, despite the weekday slowdown. The box office performance of Dhamaal 4 is a positive sign for the franchise, and it will be interesting to see if the film can surpass its predecessors and emerge as the highest-grossing film in the series. The success of Dhamaal 4 also highlights the importance of strong word-of-mouth and a wide release in the Indian film industry, where audience engagement and a positive response to the comedy are crucial for box office success.
